One screen. One clear message.

Start with the job the screen needs to do: help someone choose, welcome a visitor or point out one timely offer. Then choose content that supports that job.

Give the important thing room

A static image is often enough for opening hours, a focused promotion or a reception welcome. Check readability from the distance people actually stand, not only on your laptop.

Use a playlist when the story needs it

Keep each slide focused, set a useful duration and preview the whole sequence. Duplicate a working playlist before changing it for another location. Folders help keep approved content separate from drafts.

Plan the changeover

Use schedules for recurring programme changes. A timed takeover is useful for a temporary promotion on a connected screen, but it is not a safety alert and offline expiry depends on reconnecting.

Test your real content on your intended player before a wider rollout.

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